What’s in a Name?
Names carry power. They shape identity, convey purpose, and reflect values. When we set out to name our organization, we knew we wanted something punchy, memorable, and easy to type—but more than that, it needed to embody who we are and what we stand for. Finding the Right Path Early on, we explored different names that reflected growth, transformation, and connection to the land. “Roots and Renewal” had a nice ring to it, with the repetition of sounds giving it a rhythmic quality.